Capitol Kicks Off its Third Social Media Promotion With AMEX Gift Card Giveaway
Capitol, the leading consumer electronics distribution source for residential systems and light commercial contractors, consumer electronics dealers, and premium incentive resellers, is embarking on its third social media promotion, offering an American Express gift card worth $50 to one winner in each of the six drawings scheduled through mid-Q2 ’17.
“We find that holding regular giveaways on social media is a proven way to build a qualified following and generate leads,” said Curt Hayes, Capitol’s President and CFO. “Typically, we offer a product or discount, so we thought we’d mix it up with a gift card winners can use any way they like.”
The first giveaway will kick off on Monday, January 30 and end February 10. Subsequent giveaways will take place the weeks of February 13, February 27, March 20, April 3, and April 17. In each case, Capitol will post a unique link to Facebook, LinkedIn, and Twitter.
Added Hayes: “As much as I would like to make this a weekly program that lasts through the year, we learned that it is most effective in limited doses that allow us to calculate the returns and follow up with new friends in the business.”
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