Best Buy to Open First Design Center in California

Best Buy will launch the first location of its new Magnolia Design Center concept later this month in Orange County, Calif.

According to the Orange County Register’s OC Retail column, the first store with the new concept will launch Feb. 26 at its store in Costa Mesa. The design center differs from the established Magnolia Home Theater store-within-a-store concept in that it is geared more towards serious A/V aficianados, while also incorporating home control and even energy-efficiency products.

Best Buy last February closed Magnolia Audio Video’s seven standalone stores on the West Coast, while folding the division’s headquarters into its own corporate campus in Minnesota.

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