Azione Unlimited Announces First-Ever Motivational Contest
Azione Unlimited (AU), the education and buying group for custom installers and home technology professionals, introduces its first ever Motivational Contest, an innovative incentive package designed to encourage AU dealer members to support AU vendors by adopting their brand. The contest, which started in January, encourages dealers to carry more of Azione’s 47 lines.
“This is a push – pull promotion designed to motivate dealers to do more business with Azione’s vendors and at the same time light a fire under vendors to engage and promote the benefits of their brand,” says Azione President Richard Glikes. “This contest is all about encouraging dealers to try new solutions offered by Azione vendors and to help our vendors establish even greater brand loyalty with our dealers. The secondary benefit is that the winners will get to bond in a heavenly location”
"Séura succeeds when dealers try us, but getting them to choose our outdoor TVs for the first time, or to consistently introduce TV mirrors to stylish homeowners isn't easy," says Keegan Coulter, VP of Séura. "That's why we love Azione's contest. It's not only fun and rewarding for Azione members, but also helps us earn the loyalty of even more dealers."
Dealers and vendors will be rewarded for their efforts in a number of categories that show a dedication to supporting growth and encouraging the mutual support of AU dealer and vendor members. “Our dealers and vendors, alike, are incredibly excited about the competition and, on the heels of our energetic Spring Conference, they are feeling more motivated than ever to grow their businesses and reap the rewards,” Glikes notes. “To date over 89 brands have been added to our dealers’ mix and more are reported daily!”
The contest will award five dealer members and spouses as well as four vendor members and their spouses with an all-expenses-paid trip to the beautiful Grace Bay Beach Resort, a luxury resort in Turks and Caicos, for a five-day, four night stay. The prize includes two roundtrip coach airline tickets, all group meals and group activities, hotel and taxes, and ground transportation during their stay.
“The Azione Contest has created a great buzz in our office and a new motivator to contact those target dealers who we have not done business with yet in the group. Having a structured timeframe has focused and motivated the team and given some impetuous to get on the phone and speak to these prospects.” We will be rewarding all of the team in some way should we win not just the person lucky enough to go on the trip”
Dealers can win in one of four categories:
- Most Sales through Azione Vendors
- Most $ Growth with Azione Vendors
- Highest Growth Percentage with Azione Vendors
- Random Dealer Drawing
Four vendor members will be awarded the prize for their performance in the following categories:
- Most $ Growth
- Highest Growth Percentage
- Most Dealers Added
- Random Vendor Drawing
“Our buying group was founded on the mantra that everyone wins when dealers and vendors support each other. This contest exemplifies our commitment to that mutual support and seeks to help dealers and vendors change ingrained behaviors and stretch outside their comfort zones to achieve more together,” concludes Glikes.
Qualifying vendors participating in the contest include: Access Networks, AudioControl, Coastal Source, Colorbeam, Core Brands, Dana Innovations, Digital Projection, D-Tools, Epson, Fortress Seating, Future Automation, Future Ready Solutions, IC Realtime, Ihiji, Integra, JL Audio, LG, Leon, Liberty AV Solutions, Luxul, Meridian Audio, Middle Atlantic, Milestone, Monitor Audio, Q Motion, Rayva, Salamander, Samsung, Screen Innovations, Séura, Sony, Stewart Filmscreen, SurgeX, TechLogix Networx, Triad Speakers, and Vantage.
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