Azione Appoints 23K Studios for Advertising
Today, Azione Unlimited announced the appointment of 23K Studios as their advertising agency of record. 23K Studios will be handling quarterly promotions, email blasts, direct email and web development for members of the buying group. Most of these services will be free of charge.
Richard Glikes, the president of Azione, worked wtih 23K Studios for five years while he was at HTSA. Glikes calls 23K Studios "the most exceptional agency I've had the pleasure to work with. They get our industry. They get our clients. Most of all, the messages they devise deliver business. Azione is action and 23K stirs the pot magnificently."
23K Studios has worked in the electronics industry with Sony, Sharp, and Savant, as well as the recent Pioneer Elite LED Flat Panel launch.
Tom King, president and chief creative officer of 23K Studios added, "I know this industry because I was that guy beginning in my mid-twenties that read every CE trade pub from cover to cover. I've always been a gadget guy and the ones my friends call for AV advice. With that as a background, we just apply the substantial marketing experience and best practices from our prestigious client roster. It's a labor of love. I have worked with Richard for many years in the CE industry and thrilled to be working with him at Azione."