Should Energy Efficiency Be A Status Buy?
One of the biggest hurdles in selling consumers on energy efficiency is the economy. Many simply don’t have the money—or don’t feel they have the money—to invest in energy-efficient products or technologies, even if they would realize a return on that investment. So what’s the answer? As much as I’d prefer not to admit it, energy efficiency technologies like home energy management just aren’t ready for the mass market. Not quite yet, anyway. Survey after survey, study after study bears this out. Those most interested in energy efficient homes and buying