Retailers see Smaller Outlets as the Next Big Thing
Bigger is not always better. Just ask the biggest retailers in the country – and their customers.
To Neng Yang, the Best Buy store in Independence, Mo., is just too overwhelming – so much so that she only shops there once a year, at the holidays.
So when she needed a new cellphone, she bypassed the 55,000-square-foot store with its many departments – appliances, big-screen TVs, computers, cameras, car audio, video and music. Instead, she stopped across the street at the Best Buy Mobile store.
The slimmed-down 850-square-foot sister store concentrates only on mobile