iPads Sell Homes

How has one Houston-based homebuilder beaten the odds during the downturn? By putting the power of control into its clients’ hands via an iPad. In a year, Frankel Building Group, www.frankelbuildinggroup.com, Houston, Texas, has sold 23 homes, which are designed and built around LEED (Leadership in Energy and Efficiency) standards and also equipped with a bit of home automation. Frankel installs home control solutions from Crestron, www.crestron.com, Rockleigh, N.J., in each of the homes in ParkGate Reserve, a new residential development in the Woodlands area of Houston. Frankel Building Group sees an opportunity to boost sales by offering energy-efficient

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