How Sonos Plans to go Mainstream & Double in Growth This Holiday Season

It’s been the year of smart, streaming music companies. And if Sonos has anything to say about it, 2011 will also be the year of the smart speaker.

As Sonos prepares for the upcoming holiday season, it’s bringing its wireless speaker system to mainstream retail outlets like Target, where it will be featured prominently in store displays. Sonos speakers have built-in compatibility with many popular streaming services including Spotify, Pandora, iTunes, Rhapsody and iRadio.

We set out to be the Bose of the digital age,” said co-founder Tom Cullen in a VentureBeat interview.

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