3 Simple Ways to Sell High-Tech Energy Efficiency

His company contributed energy-saving systems to one of the most energy-efficient and green homes in the country, but Mark van den Broek of SmartHouse Integration in Sarasota, Fla., doesn’t necessarily believe in going all-out green with some of his clients.

In fact, he believes in keeping it simple—and slow—for those still struggling to grasp the benefits of electronic home systems that can help consumers conserve energy and cut their utility costs.

Related Content